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Published by onFriday, September 30, 2011 at4:55:00 PM

Print Versus Digital, The Great Dilemma

Print vs DigitalDigital media revolutionised what we say and how we say it, but does it replace print media or is it just another communications channel we should consider?

Print vs digital has been a topic of discussion since the wide world of web rained on our paper parade as a legitimate threat. It has also been an important environmental discussion since the idea of a ‘paperless office’ was floated around the 1990s. It seems more likely that both will exist but the purposes will begin to change.

There is no denying it - we live in a digital age where the ability to electronically archive, search through, forward, and repurpose content is integral to our busy lifestyles. It was only the other day that I was wondering what we did without email and search engines and not long before, that I attended a breakfast seminar where an entrepreneur made a presentation about how they launched a business and achieved overnight success with nothing more than a digital presence. I’m sure you’ve heard of a similar story, but does that really mean that digital media has killed print?
Sure, digital media has obvious benefits – it is generally faster to get a hold of, more up-to-date, and can be consumed in multiple ways, but print has done the hard yards. It has formed a huge function in our society for many decades and while there is a steady progression towards digital media, there is notable space for both. So before you jump on the digital bandwagon and cancel your business card printing, think again.

If for nothing else, there is a nostalgic value in print media. People wait all week for Sunday brunch when they can sit in the sun with a cuppa and read the newspaper, cover to cover. Sure, you could view the same edition of the newspaper online for probably a quarter of the price, but it doesn’t have that same effect now does it? There is a special tangible quality about holding something in your hands – you can feel it and if it is a catalogue or a booklet printing you can flip through it, dog ear pages in it, tear out pictures or pass it on. For no other reason, its physical nature tantalises our senses.

If you are an organisation that is pondering whether it should invest more time in digital or print promotion then you are probably looking for a straight answer. The sad truth is that there isn’t one. The answer lies within your market and the first step to finding this answer is to analyse what you want to say and to whom you want to say it to.

The key is in making each method work for you – sometimes digital will work best for ease of sharing and immediacy and sometimes print will work best for the simple fact that your market can take it with them.
Published by IzajAhmed Shaikh.
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ME AS AUTHOR

I am, Mr.IzajAhmed Shaikh, a Computer Professional and a Pro. Blogger, who belongs to Shahabad, Karnataka India. My basic Qualifications are B.Sc., and M.C.M. done from University of Pune., formerly known as, Poona University,. I like to write articles based on my personal experiences.

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