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Published by on Thursday, February 4, 2010 at 5:08:00 PM

How to start a magazine publishing company

How to start a magazine publishing company As we all know in today’s world Publishing is one of the faster growing industries. More and more people are getting into the publishing business, and major of them prefer to be magazine publishing, because there is wide influence and scope of magazines. We can see where actually the publishing industry stands now.

In the olden days there were only beauty and clothes magazines were available but now there are magazines with every conceivable subject in the world. We can see magazines for crafters to scrapbooking. We can also see even coin collection and antiques magazines are there in the market.

Now day’s magazines even do niche marketing for getting targeted readers. This is the very easy way because people will get informed about this very soon. The Marketing, advertising and sales part is not a big deal because marketing is involved with magazines which can diverse the target market, in fact we can target a town or a community by using magazine publications.

But starting a magazine publishing is not so simple people thinks it is very easy, It is big headache to organize the things. But if you are familiar with the market and already know what to expect, then starting a magazine will be very easy to do. Now we can see some tips on how to start a magazine publishing business without having to go through the head aches.

First we have to look for a good market of readers.

We know already there are a lot of magazines available, so it is very hard to find a target of readers which have not been addressed. And if we find one then there is chance that the magazines is already available which was created a long ago which will not work, But no one said that you will not succeed. Just do a good research on the articles which people want to read, don’t just stop on the demographics. We have to do good survey on the people that what they want to be featured or in which field the people are interested.

We can find the Famous Columnists.

After completing the promoting secret for our magazine and ensuring that the success of the venture is going to happen then just look for famous people in the industry. If we find some good names that is more than enough to pull readers into buying our magazine. We can also get the help from them in marketing our magazine through their word of mouth and media is there to give the industry news. We can get good readers if people recognized their expert authors by their curiosity and it will be the fine startup for us.

Next comes the Content – As we all know that “Content is King”

If we have good marketing techniques, good amount of investment, better quality printing and so and so but if we don’t have a good content in our magazines then it will go nowhere. We know that why the famous magazines get sold in the market, it is content that means best articles with best authors. Authors become famous because of their articles itself. So it is a must to remember that having big names is just the introduction, and if we sustain the interest of people with features that they can relate to and use. We have to hire or appoint good writers in the field. We have to select the authors or can write our own articles if we can write well and allow the authors to write on their own interests and don’t force them for your own category, Get all category writers with different interests. It will give a good success…
Published by IzajAhmed Shaikh.
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I am, Mr. IzajAhmed Shaikh, a Computer Professional and a Pro. Blogger, who belongs to Shahabad, Karnataka India. My basic Qualifications are B.Sc., and M.C.M. done from University of Pune., formerly known as, Poona University,. I like to write articles based on my personal experiences.