Siaar Group Inspiring Online

Published by on Sunday, September 21, 2008 at 7:38:00 PM

The Beginners Opportunity Guide

The Mail Order business is not a business of it, but is another way of doing business. Another term coming into vogue is "Direct Response". Mail Order is not nothing more nor less than selling a product or service via advertising and the offers do you send out by mail. Your classified ads, ads on radio and TV and the offers you send out in the mail have to appeal to and evoke a "response" from the recipient.

Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business acumen than you would need in any other mode of business.

Remember too, there are good guys in mail order, and there are bad guys, just like in any other business. So, your best bet for a proper start with the greatest chance for success is after a thorough investigation of the products being offered and being sold; an analysis of the costs involved to get a fledgling mail order operation off the ground; and a good sixth sense of what your potential customers will buy. You'll need a great deal of patience, and persistence as well.

Mail order is saturated with plans, directories, sales materials and products that have been around for ten, fifteen, twenty years and longer. Many of these materials were not that good in the beginning, and yet they're still being sold as quick secrets to wealth and fame. This is part of the reason for the junk mail reputation of mail order.

You can get very rich in Mail Order and other types of Direct Response marketing, but... not with a lot of the "get rich schemes" you see advertised. The "get rich schemes" are just good ad copy written by some "ripoff artist" to get your money. The ripoff artists take your money and run and you never hear from them again. A better way to get rich in mail order and direct response sales is to develop an ever-expanding customer list and to follow-up your initial sale with additional products or services that your customers will have the confidence to buy from you. Small sales in the beginning can turn into large sales on the "back end". There are too many good ways to make money by direct response without resorting selling junk.

Just a little investigation on your part will show that the most successful people doing business by mail are always on the alert for new products and they quickly add these products to their own sales inventories as they become available. This is a must for success rule, regardless of whether you do or don't produce your own products.

It's almost impossible to gain much success with a single product, report, booklet, book or manual. The best way is to search around for a number of related products, then, after arranging for below wholesale price deals with the suppliers of the products you want to include in your listing, along with your own self-produced product, make up a catalog listing. It is best if this is a single 8 1/2 x 11 sheet of paper, printed on both sides, listing the products or the titles of the reports and/or books you have available, including your own, with a tear off order coupon at the bottom.

You should also have a sales letter. The name of the game with sales letters is to KEEP THEM SIMPLE. When "selling" by direct mail, simplicity doesn't mean using just one ordinary piece of paper, printed black on white, and then inserting it in a plain, unmarked envelope. Your sales letter may contain a number of pages. Simplicity means being able to express your offer with such extreme clarity that there is absolutely no doubt on the part of your prospect about what you are selling and what action you want the prospect to take.

This search for simplicity can start by taking a long, hard look at exactly what you want to say. The best way to find the answer is to ask yourself the question, "What is the single most important point I need to make in my offer?" See, even the question is simple!

In other words, if you only had a split second to communicate your offer - and that's sometimes all the time you really have - what do you want your prospect to know? Somewhere, in even the largest pile of paper we mail, is the offer we want to convey. Why cloud it with all the other things you "think" you really need to say right now? Make the offer simple and clear.

Start the offer by avoiding the "baseball approach" to direct mail. (This technique is where, by trying to cover all the bases, the reader can hardly find where home plate is.) Look at the direct mail you develop as a preassembled hobby or kit .Your readers just don't have the time - or, in most cases, won't take the time - to assemble the components of your offer. Your intent shouldn't be to send prospects direct mail for a hobby So do the work for the prospective customer.

You will need to work hard on extreme clarity that will take all the guesswork out of your sales letter. And clarity typically begins with the kind of simplicity that comes from relying on a single, basic selling proposition, a unified theme, and a strong, cohesive message.

Now, read your sales letter. If it wouldn't excite you and because you to want to buy your product or service, don't expect others to get excited about your offer either.

After preparing your sales letter and your catalog or circular, you can take or send them to the printer of your choice, and have copies printed in the quantity you need. The next step is to insert these sales letters and circulars in all your mailings.

This is what you need for a money-making start in this business: a sales letter, a full page circular advertising your product, plus another full page circular listing products or titles related to your primary offering. If you are also selling products that you are buying below wholesale (maybe even getting the vendor to drop ship for you) it is advisable to have another full page circular for this purpose. In other words, one advertising your product, and another advertising a list of related products or titles available to your customer.

Once you start receiving orders from this mailing, you must immediately acknowledge receipt of the orders and follow up with other offers. The follow-up offer is where most beginners fail. Either they don't have follow-up materials to send or they just don't send out these follow-up offers. To follow-up after receiving orders from customers, simply write a short note, thanking your customer for his patronage, and advising him when to expect to receive his order, and then include a follow-up offer, such as the book catalog, in that mailing. And that's how you will build your business, and attain success in mail order.

But, let's get back to the beginning and help you to earn what else it takes to succeed in mail order. Don't believe those ads that tell you it doesn't take any money. First off, you are going to need envelopes: #10 mailing envelopes with your name and return address imprinted in the upper left corner. You'll also need a return reply envelope with your name and return address on the face of the envelope with each #10 envelope you send out. These can be either #6 or #9 return envelopes. Ask your printer or office supply store to let you inspect samples.

To realize profits of any consequence, you'll need to send out at least a thousand, preferably five thousand letters per mailing. And to back this up, you'll need a supply of envelopes for your acknowledgment and follow-up offers. You can purchase imprinted mailing and return reply envelopes from your local quick print shop; but for better prices, and with the thought in mind of keeping your costs in line, it's best to shop around for the best prices. Generally speaking, you'll find the lowest prices offered by those printers who do business by mail. Look for "printing by mail" advertisements in all the mail order publications you come across. Write to them for a price list and a sampling of their work.

Here are some of the materials and services you might think about starting to shop for:

Envelopes- large envelopes and order-mailing envelopes.
Shipping labels.
Letterhead paper.
Circular printing.
Typesetting & graphic layout/design.
Copyrighting assistance.
Booklet printing
Hardback printing.
Business cards.

As you can see, the mail order business is very closely tied in with the printing business. Unless you have your own printing plant, always shop around for the best prices and keep your production costs in line.

Once you've gotten your envelopes ready, and your circulars made up, you'll need a potential customer list. Again, don't believe the advertisements and free advice which states that all you have to do is send your materials out to a fresh opportunity seekers list. We have found that the best prospects are those people who have purchased similar or related items.

Identify your most-likely buyers, contact a reputable mailing list broker (one source is the Standard Rate and Data Services Directory at the public library) - tell the mailing list broker about your offer and ask for his help in choosing a mailing list that will be profitable for you. Renting a mailing list from any source other than a reputable mailing list broker is not only foolish, it's a short-cut to the poor-house! By matching your "buyer-profile" to the mailing list broker's most responsive list, if your ad copy is worth anything, you'll make money - lots of money - every time. Anything less is just an exercise in futility. (Go back and refer to "How To" report #401.)

When selecting a supplier to work with in the mail order business, always be sure they are quick to fill your orders. Customer complaints are the last thing you want, and poor service leads to dissatisfied and lost customers. Always be sure your suppliers protect your customer list, and always make sure they go that extra mile to work with you, and not just for their own profits. This is the kind of service they want therefore it isn't unreasonable for them to expect you to want the same.

Finally, a little more on classified advertising... in addition to direct mail, you should consider advertising the different offerings you have for sale in the classifieds. We suggest that you start small with a few experimental ads in your local paper or shopping news. This is an inexpensive way to check out your ad copy. Then, once you come up with an ad you like that pulls, you can move on to the bigger publications such as GRIT, CAPPERS WEEKLY, BUDGET ADS, FAMILY TRAVEL LOG, INSIDERS, AMERICAN BUSINESS, SPARE TIME, MONEYSWORTH, etc. Best Article Selected by Siaar
Published by IzajAhmed Shaikh.
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I am, Mr. IzajAhmed Shaikh, Computer Professional, and Pro. Blogger, who belongs to Shahabad, Karnataka India. My basic Qualifications are B.Sc., and M.C.M. done from University of Pune, formerly known as, Poona University, also like to write articles based on my personal experiences.